Boys and Girls Club of Ottawa
The
Project
BMCC has supported the Boys and Girls Club of Ottawa in refocussing
the communications of the Club with a view to ensure it reaches its
goals in communicating with the local Ottawa community, meeting its
fundraising objectives, and most importantly, meeting its child services
aims.
The
Goal
To develop a long-term strategic communications plan for the not-for-profit
organization that will:
- increase public awareness and support for the work of the Club;
- position the Club as a valuable and valued community asset; and
- promote increased public recognition of the importance of investing in youth.
The
Result
This project is anticipated to take approximately one to three years to
complete. The measure of success will be to observe increases in interest
and membership with the Club, and increases in donations through fundraising
efforts.
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