Ottawa Senators Hockey Club

Subscription Campaign
On February 2, 2000, the Ottawa Senators Hockey Club launched a major seasons’ ticket drive to keep the Senators in Ottawa.

BMCC, in conjunction with Barry McLoughlin Associates and Larry Gordon Communications, developed a communications strategy supporting the campaign. The communications program included development of a campaign theme “Ottawa Senators. Our Team. Our Community.” and a number of media and public events to encourage broad support and attainment of the campaign goals.

On Friday, February 18, Senators majority owner, Mr. Rod Bryden, held a press conference to confirm the success of the campaign and to state that the Senators “will be part of our community for generations to come.”